Coffee to sit

Since the ancient times, eating has been the most important and influential activity that makes people come together. But now, the urban scene is probably familiar to everyone: people are eating on their ways to work, on the subway, while driving, typing, talking on the phone etc., often we spend only 2-3 minutes on eating.

In order to draw people’s attention to this negative daily habit, we’ve created a campaign, called Coffee to sit, based on the “to go” phenomenon. Our Coffee to sit drinks were served in porcelain cups, which were attached to the chair or table using a carabiner. Our campaign was presented at the WAMP Design Fair and supported by the artisanal Lumen café.