Since the ancient times, eating has been the most important and influential activity that makes people come together. But now, the urban scene is probably familiar to everyone: people are eating on their ways to work, on the subway, while driving, typing, talking on the phone etc., often we spend only 2-3 minutes on eating.
In order to draw people’s attention to this negative daily habit, we’ve created a campaign, called Coffee to sit, based on the “to go” phenomenon. Our Coffee to sit drinks were served in porcelain cups, which were attached to the chair or table using a carabiner. Our campaign was presented at the WAMP Design Fair and supported by the artisanal Lumen café.